Success, faster.

A growth-acceleration partner for ambitious independent agencies.

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You're in good company.

Working with Sam is like finding the right shortcut in IKEA. Instead of wandering through the entire store, getting distracted and overloaded — Sam helps you get straight to what you actually need. 11/10 would recommend.

Erin MorrisYoung Folks

His mentoring style is direct (in the best way), and he has a deep understanding of the Australian agency landscape.

Bianca RobinsonPattern Australia

His calm, considered approach to agency growth and operations is refreshing, and his guidance is grounded in real experience as an agency CEO.

Gus ShawLuster

We really enjoyed the process of working with Sam. His approach is incredibly thoughtful and clearly backed by a wealth of experience in the industry.

Shelley FriesenMelbourne Social Co

Rather than pushing generic solutions he identified gaps we could not see ourselves. It felt considered and practical, not prescriptive.

Jacob StanleyHouse of Psalm

Sam knows agencies — the economics, the traps and the levers that move the needle and he's not shy about telling you when you've got a problem.

Brady RobsonRO Digital

Confidence and clarity, for agencies that can’t afford to think slowly.

OTTESU is built for agency founders who can’t afford to think or behave slowly. We help you look honestly at what’s working, find what’s worth changing, and act quickly on it.

We care about craft, and we’ll help you see both the forest and the trees. No bravado. No off-the-shelf answers. A peer with operating scars, in the chair beside you, until the right thing is in motion.

The 5-star agency.

Five areas that determine whether an agency thrives or stalls. Every Agency Mapping engagement is built around this model - it's how we know where to look, and what to fix first.

Strategy

Know what you want the agency to be, and how you’re getting there.

Finance & profitability

Know what’s actually driving profit, and price for it.

Growth

Win new clients deliberately, and grow existing ones on purpose.

P&C and work management

See capacity, hire well, and onboard fast.

Governance

Board cadence, regular reporting, and a business set up with the end in mind.

Your starting point

Step 1: Agency Mapping

Every engagement starts here. A comprehensive diagnostic built on the 5-star framework and a broader proprietary model — The Agency Map. It involves a detailed interview and a structured review of your documents and platforms. You walk away with a clear picture of where your agency stands, and a prioritised playbook for the next 12 months. Useful whether we continue working together or not.

→In-depth founder interview across all five framework areas

→Review of key documents, financials, and platforms

→An outside-in perspective from someone who’s seen many agencies

→A detailed playbook: priorities, risks, and recommended next steps

OTTESU has an agency mapping exercise that cuts straight to the clearest path forward.

Brady Robson · RO Digital

...and your journey from there.

Step 2: The Work

DIY

Take your mapping playbook and run with it. Your playbook has enough direction that, should you prefer, you can execute it yourself without an ongoing engagement with OTTESU. There’s no obligation to continue working together after the initial diagnostic project.

Advisory

For founders who want an experienced hand on the business as they work through the Mapping priorities. Regular monthly meetings, access whenever you need it, and a peer who’s been in the chair — there to challenge ideas, share perspective, and keep you moving.

Fractional COO

For founders who want someone alongside them doing the work, not just advising on it. A Fractional COO sits inside your business — focused on implementing the priorities from the Mapping project. Always engaged alongside Advisory.

Sam Wood · Founder · placeholder image

Eight years as an agency CEO. Now a peer with operating scars.

Sam Wood GAICD founded OTTESU in 2023 after more than 13 years in the marketing industry, including 8 years as GM and then CEO of a leading Australian independent agency.

Sam now works directly with agency founders and leaders, drawing on a network of suppliers, agencies, tech partners, and industry figures.

LinkedIn sam@ottesu.com.au

Build, scale and optimise. With OTTESU by your side.

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sam@ottesu.com.au

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